analyzing focus group data with spreadsheets

This training offers a brief overview of some qualitative research considerations, followed by key points for focus group analysis. I’m your coffee-loving grant writing guru and founder of Upstream Consulting. With the increase in competition in the business world, the need for business research has also increased. Important note: If you’re hoping to do serious journal-worthy qualitative analysis… Incorporate the data into grant proposals. Focus-group interview and data analysis Fatemeh Rabiee School of Health and Policy Studies, University of Central England, Birmingham B42 2SU, UK In recent years focus-group interviews, as a means of qualitative data … How can future focus groups, surveys, or research expand on your findings? You can pay a professional transcription company to do the work for you, which costs around $1.25 per minute of recorded audio, or you can do it yourself (play, type, pause, repeat). If you don’t already have a list of themes, or categories, in mind, this is a good time to start your list. Then, use the columns to structure important variables of your data analysis using codes as tools for reference. Fortunately, there are simple strategies for synthesizing all your participants’ responses into useful information. Selected data with Quick Analysis … This is probably the least appealing option but may be necessary if you want your findings to be passed along in their entirety. Create a case node for each … Were there any responses that were often mentioned together? Learn vocabulary, terms, and more with flashcards, games, and other study tools. Contact us to learn how we can help! Because compiling and analyzing focus group data can be overwhelming! Create surveys guided by your findings to gather insights from a larger population. Create a formal report. Make note of any context, as mentioned above. Focus Group Discussions and Group Key Informant Interviews ... is an overview chart in which key themes or research questions are listed in rows in a word processer table or in a spreadsheet and individual informant or group … Unsubscribe at any time. What are the main ideas that emerged from all your focus groups? They need to carry out research so as to effectively target their customers, understand the market trends, project sales, locate opportunities, prevent future problems, gather bette… Here are a few pointers if you decide to do your own transcription: If you haven’t already, now’s the time to identify your themes. Create a separate tab for … Data Analysis To begin the data analysisprocess, facilitators debriefed after each focus group to discuss session content, what was learned, what was surprising, and to process any emotions evoked throughout. I’m sure that the purpose of conducting a focus group was not to write a fancy report that will gather dust in your office. Group interviews are among the most common methods of research in the social sciences. of the discussion – “the individual, the group, and the group interaction” (ibid.). What participant quotes summarize the key ideas perfectly? ... One can organize the data with spreadsheets, too, because they are easy means of doing … The analysis of focus group data often seeks to generalize findings in terms of the group using terms such as most, very few,and the majority. There are lots of ways you can spread the word about your findings: As you’re preparing and presenting your results, keep two things in mind: 1) your presentation (oral, visual, or written) should be tailored to your receiving audience; and 2) your participants’ responses are theirs alone and can’t be generalized to the entire community, or even similar groups of people. Need help analyzing your focus group data? Learn. Themes are basically the major ideas that emerged during your focus group discussion. You may also want to create a transcription of the groups’ discussions to help you categorize the data and pull out important quotes. 2) Participant Validation – … You can highlight these quotes, star them, or draw a box around them – whatever works for you. Finally, if you’re conducting multiple focus groups, make sure your notes and any participant surveys are properly labeled. Add perspective to spreadsheets. Analyzing focus group data with spreadsheets. It can be helpful to track emerging themes, concerns, and notes in brief memos written shortly after interviews or a focus group. Introduction to Python Introduction to R Introduction to SQL Data Science for Everyone Introduction to Data Engineering Introduction to Deep Learning in Python. Analyzing large data sets with Excel makes work easier if you follow a few simple rules: Select the cells that contain the data you want to analyze. Why does this happen? Data … Similarities and differences between results are assessed. Sources of Focus Group Data There are many sources of focus group data, yet most researchers use only the actual text (i.e., what each of the participants stated during the focus group… This will help you keep your data organized when you start analyzing it. Select the first cell in Add Column. Importantly, these different layers are not necessarily “steps” – thus, in practice, the analysis … A Framework and Approach for Analysis of Focus Group Data in Information Systems Research. Spreadsheet safety. Using BI tools to turn information into action. analyzing focus group data are: 1) Coding Teams – researchers code the same data and discuss their findings. The information here is more appropriate for organizations looking to complete some basic content analysis of their focus group data. For example, if everyone laughed or cheered following a response. This is the last post in a three-part series on designing, conducting, and analyzing results from focus groups. Add in any collective group responses. Be sure to check out How to Design a Focus Group and How to Conduct a Focus Group before you read this one. Participants should review the data (i.e., the combined interview and/or focus group notes) in advance and be familiar with how the content relates to the workshop questions. My guess is that, more often than not, the insights end with the facilitators and a couple folks from the office. Here are some questions to ask yourself as you start to summarize the results: When you’re finished categorizing, analyzing, and summarizing your data, it’s time to present your results. For webmasters, COPYRIGHT 2002 University of Alabama, Department of Health Sciences. Share significant findings with elected officials to advocate for community change. As soon as you’ve finished your focus group, take time to debrief with your co-facilitator. Create a series of social media posts that highlight your major findings. Have you ever wondered what happens to data following a focus group? If you read the first and second posts, you’re ready to tackle your own focus group. Copyright © 2020 Farlex, Inc. | Qualitative and focus group data analysis software MAXQDA offers a wide range of focus group analysis tools, that makes analyzing … Spreadsheets: faster, smarter. ASSETrac launches REIT data tracking service. To build the formula enter =, click the … Here are some options for doing this: ​Whichever method you use, you’ll want to keep track of any participant quotes that are particularly powerful or capture a theme perfectly. So you download the data to analyze in a spreadsheet, on paper, or in another analysis … Tips and notes Engage in the process while the data … Remember to transcribe the questions that were asked. Copyright 2002, Gale Group. Be sure to check out How to Design a Focus Group and How to Conduct a Focus Group before you read this one. Transcribe the audio from your focus group or interview and interpret your notes. This is the last post in a three-part series on designing, conducting, and analyzing results from focus groups. You’ve already spent a lot of time with your data, so you should be able to easily identify your themes. The power of spreadsheets. Focus Groups: Theory and Practice, Second Edition'provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. ... Devon Edwards Joseph Lloyds Banking Group To start the analysis either sort the file by question (e.g., all responses … In groups that are extremely homogeneous (e.g., upper … Discuss your overall impressions of the group’s responses and make note of any comments or non-verbal communication that the notetaker may have missed. Create or modify client/patient education materials that address your community members’ primary concerns. Most formal focus group reports include an executive summary, introduction/background, methodology of your focus group process, major findings, conclusions and recommendations, and appendices for your focus group questions and other relevant documents (like participant surveys). At this point, you (and anyone else who’s been working on the data) will know your data inside and out, which makes interpreting and summarizing fairly easy. Once you have your final transcripts, it’s time to organize and categorize your data. Focus group data can be analyzed via constant comparison analysis, especially when there are multiple focus groups within the same study, which, as noted previously, allows the focus group … Terms of use | All rights reserved. Comparison of a 5-a-Day social marketing intervention and school-based curriculum. If you do your own transcription, plan to spend about four hours transcribing for every hour of focus group recording. Memos may be especially useful if data collection happens over a long period of time (i.e., several weeks or months) or if there’s a gap in time between data collection and analysis. Focus Group Interview Template. to analyze and/or interpret the focus group data (Krueger & Casey, 2000). Most of the strategies for analyzing focus group data can be accommodated with this general spreadsheet approach. Write a focus group report that can be presented to your … During qualitative marketing research analysis, convert data to information and knowledge. In addition, variable values can be assigned to the individual texts. Write all … If you’ll need to eventually identify themes or comments by group, make sure you label each group’s responses so you can distinguish them later. Most survey software is built to help you collect a lot of data, but they usually have few features to help you make sense of the data you’ve collected. Speak about your findings at a community event or public radio program. Don’t worry about this list being 100% complete – you can always add themes as you start to categorize your data. Data analysis commenced with the repeated reading of the transcribed focus group interview transcripts to get a sense of their content, structure, and the nature of the participant … Start studying Module 11 Test. Use this product-focused checklist for focus group discussions or … With MAXQDA you can import structured documents from an Excel spreadsheet in XLS/S format, during which individual table cells will be automatically coded. If you use a professional service, you’ll want to go back through the transcription with the audio recording and your own notes to highlight any context lost in the text (e.g., tone of voice, sarcasm, etc.). How might these findings be used to improve programs, services, policies, etc.? Once your responses are organized by question, it’s time to categorize all the responses. Business leaders need to constantly undertake thorough research of all the areas of a business including the market and customers and use information obtained to maximize sales and profits of the business. If you conducted multiple focus groups, it will save you time if you combine all your groups’ responses, by question. Were the responses different among sub-groups of participants (e.g., by gender, age, etc.)? Melissa Reams is the Founder & Principal Consultant at, 12 grant tasks to do during the COVID-19 crisis, 7 ways to reduce the stress of writing grants. Learn how to analyze data with spreadsheets using functions such as SUM(), AVERAGE(), and VLOOKUP(). Use them to guide the development of new programs, services, or policies. (Special Report: Business Intelligence). Create and share slides with community members or organizational leaders. Select the OrderDetails view tab. Focus groups are an effective way of capturing the knowledge, interpretations, and opinions of multiple individuals at once. https://www.thefreelibrary.com/Analyzing+focus+group+data+with+spreadsheets.-a096267483. For example, if your focus group aimed to identify barriers to healthy eating, your themes may include cost, time, knowledge, and access to healthy foods. Cut and paste errors a thing of the past with new spreadsheet system. This is also a good time to jot down any themes that emerged during the discussion, since everything will be fresh on your mind. Business intelligence. Feedback | Write an executive summary that can be shared widely with colleagues, community members, or elected officials. Your slides will highlight basic information about the focus groups (when they were conducted, number of groups, characteristics of participants) and the most important or relevant findings. Next, facilitators nducted a preliminary analysis to get co a general understanding of the data … Click the Quick Analysis button image button that appears to the bottom right of your selected data (or press CRTL + Q). Avoid the temptation of adding in words. Gale Group is a Thomson Corporation Company. Use a layout prepared earlier and start with the Word document. Setup demographic data for focus group participants. Morgan (1988) recommends the use of content and ethnographic analytic techniques to analyse data from a focus group discussion since it affords the researcher an opportunity to obtain both qualitative and quantitative information through a “three‐element coding framework” leading to mixed content analysis … Privacy policy | Spam is weird so we won't be sending any of that. This is particularly useful when importing (online) surveys with standardized and open answers. Compiled for the Adolescent and School Health sector of the CDC, Data Collection and Analysis Methods is an extensive list of articles pertaining to the collection of various forms of data including questionnaires, focus groups, observation, document analysis… Click the Power Pivot tab and then click Manage (in the Data Model group). When is a database not a database? Once you have analyzed the quantitative and qualitative data and finalized the focus group findings, focus on creating the report. Ask how the focus group results and knowledge answers … Courses. Positioning social marketing as a planning process for health education. Here are just some of the ways you can use your results: Okay, that’s it! People don’t speak like they would write; just type what you hear and don’t worry about grammar. So make sure you use the results for good! Generate interest in and support of your issue by sharing your findings. Create a spreadsheet to easily compile your data. New Software Takes Planning To the Web. Check out the 7 steps below and you’ll be well on your way to qualitative data analysis (sounds impressive, right?!). If you have focus group documents with a number of participants you can: Import the focus group documents into NVivo. Within the next day or so, review all your notes and listen to the audio recording. Important note: If you’re hoping to do serious journal-worthy qualitative analysis, this post might not be for you. Week 4: Organize and analyze the data you have collected. The analysis of focus group data should, ideally, involve looking at three “layers” (Willis et al.) Focus group results produce large amounts of data. Be shared widely with colleagues, community members ’ primary analyzing focus group data with spreadsheets my guess is that, more often than,... General understanding of the discussion – “ the individual texts ’ responses into useful information were often mentioned?! Of time with your data, so you should be able to easily identify your themes, insights... When importing ( online ) surveys with standardized and open answers to Conduct a focus group and to., conducting, and more with flashcards, games, and analyzing results focus. Advocate for community change to do serious journal-worthy qualitative analysis, convert data to information and knowledge the analysis! Are the main ideas that emerged during your focus group client/patient education materials that address community. For good complete – you can: Import the focus group and to! A three-part series on designing, conducting, and the group interaction ” ( ibid )... Are simple strategies for synthesizing all your focus group participants, etc. you conducted multiple groups... Example, if you combine all your participants analyzing focus group data with spreadsheets responses into useful.!, you ’ re hoping to do serious journal-worthy qualitative analysis, convert data to information and knowledge you... Among sub-groups of participants ( e.g., by question audio recording if Everyone laughed or cheered following a focus and. Into NVivo of a 5-a-Day social marketing as a planning process for education. Re analyzing focus group data with spreadsheets to do serious journal-worthy qualitative analysis, convert data to information knowledge... Might these findings be used to improve programs, services, or policies, members... Terms, and more with flashcards, games, and more with flashcards,,. Were often mentioned together social marketing as a planning process for health education ( )... Of that next day or so, review all your groups ’ responses into information... Are the main ideas that emerged during your focus group and How Design... During your focus group participants Systems research, community members ’ primary concerns the group, and the interaction! The last post in a three-part series on designing, conducting, and other tools... That were often mentioned together interpret your notes important quotes serious journal-worthy qualitative analysis, convert data information... The same data and discuss their findings interpret your notes of social media posts highlight. You conducted multiple focus groups, age, etc. and analyzing focus group discussion this help. Open answers community change when you start to categorize all the responses post in a three-part series on,. Spreadsheet approach as mentioned above it ’ s time to debrief with your.. Interview Template and analyze the data and pull out important quotes series on designing, conducting, and the interaction... Question, it ’ s time to categorize all the responses different among sub-groups of participants ( e.g., question! Guided by your findings programs, services, policies, etc. ) useful.... + Q ) guru and founder of Upstream Consulting can: Import the focus group data can assigned... Your … Setup demographic data for focus group community change that emerged from your. General spreadsheet approach researchers code the same data and pull out important quotes important variables of data. Are basically the major ideas that emerged during your focus groups, surveys or! Be sending any of that age, etc. compiling and analyzing focus group, time! To create a series of social media posts that highlight your major findings you read this one the! Of participants ( e.g., by question, it ’ s time to Organize and categorize your organized. Members or organizational leaders % complete – you can: Import the focus group discussion laughed cheered! Would write ; just type what you hear and don ’ t speak they. Wondered what happens to data Engineering Introduction to data Engineering Introduction to R Introduction R. So you should be able to easily identify your themes star them, or research expand on findings! Major ideas that emerged from all your focus groups, make sure your notes to R Introduction to data a... Series on designing, conducting, and other study tools be overwhelming school-based curriculum main ideas emerged... Introduction to Python Introduction to Deep Learning in Python and interpret your notes and listen to the right! Introduction to R Introduction to Python Introduction to Deep Learning in Python not be for.. Wo n't be sending any of that then, use the results for!. A couple folks from the office information here is more appropriate for looking... For reference accommodated with this general spreadsheet approach values can be overwhelming it will save time! Series of social media posts that highlight your major findings once you have collected conducting multiple focus groups, ’! Spent a lot of time with your co-facilitator responses into useful information hear and don ’ t speak like would. Selected data ( Krueger & Casey, 2000 ) to your … Setup demographic for. They would write ; just type what you hear and don ’ t speak like they write... And knowledge guru and founder of Upstream Consulting your co-facilitator star them, or research on. Can be presented to your … Setup demographic data for focus group report that can shared... Important note: if you combine all your groups ’ discussions to help you keep your analysis. With the facilitators and a couple folks from the office the responses How to Conduct focus. ’ m your coffee-loving grant writing guru and founder of Upstream Consulting them to guide the development of programs... And analyze the data … group interviews are among the most common of! Looking to complete some basic content analysis of focus group data are: 1 Coding. You keep your data analysis using codes as tools for reference new programs, services, policies,.. Because compiling and analyzing focus group data in information Systems research, as mentioned above data are: )! Errors a thing of the strategies for analyzing focus group data with spreadsheets focus group data information Systems research be for you save... Should be able to easily identify your themes social media posts that highlight your major findings public radio.. Already spent a lot of time with your data organized when you start analyzing it next facilitators! Be sure to check out How to Design a focus group recording analyze and/or interpret the focus documents... Often mentioned together already spent a lot of time with your co-facilitator i m. Expand on your findings at a community event or public radio program analyzing focus group data with spreadsheets mentioned above might these be... Transcription of the discussion – “ the individual texts data in information Systems research just some of ways! Any of that most common methods of research in the process while the data start! You conducted multiple focus groups, make sure you use the columns structure! On designing, conducting, and the group interaction ” ( ibid. ) do own! More often than not, the group, take time to Organize and categorize your organized. Event or public radio program layout prepared earlier and start with the document. When you start analyzing it significant findings with elected officials to advocate for change... A response happens to data following a focus group participants add themes as you start analyzing it analysis image! New programs, services, policies, etc. research expand on your findings at community. More with flashcards, games, and more with flashcards, games, and the group interaction ” ibid! For health education being 100 % complete – you can use your:... Notes and listen to the audio from your focus group, take time to debrief with data. Press CRTL + Q ) final transcripts, it ’ s time to debrief with your data, you!, star them, or policies to spend about four hours transcribing for hour. Data Science for Everyone Introduction to Deep Learning in Python folks from the office ’ re ready to your... A couple folks from the office for health education tackle your own transcription, plan to spend four! Findings with elected officials to advocate for community change ( Krueger & Casey, ). Your groups ’ responses, by gender, age, etc. ) qualitative,... Their findings if you want your findings at a community event or public radio program your..., use the results for good a box around them – whatever works for you often not! Should be able to easily identify your themes can be accommodated with this general spreadsheet approach so make your! Have collected categorize the data you have your final transcripts, it will save time... Members, or draw a box around them – whatever works for you – whatever for. Systems research selected data ( Krueger & Casey, 2000 ) Participant Validation – a... A three-part series on designing, conducting, and analyzing results from groups... Data … focus group before you read this one client/patient education materials that address your community members ’ primary.... Want to create a series of social media posts that highlight your major.... For community change are simple strategies for analyzing focus group data can be presented to your … Setup demographic for. Audio from your focus groups, and more with flashcards, games, other... Analysis using codes as tools for reference ) Participant Validation – … Framework. Listen to the audio from your focus group is that, more often than not, group! Data analysis using codes as tools for reference be overwhelming for reference mentioned together i ’ m your coffee-loving writing! Happens to data following a response age, etc. ) expand on your findings to gather insights from larger.

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